666 Words 000004 – Swifting Muh Superbowl. – Cynical Libertarian Society

Recall when I said on the podcast (I don’t recall which one) that a conversation like this one took place.

Jew #1: There are many goyim who spend money on Taylor Swift related merchandise and subscriptions.

Jew #2: And then we got all these goyim who spend money on NFL related merchandise and subscriptions.

Jew #3: If only we could find a way to get those two money spending goyim demographics to cross spend. Imagine how much money we could shift.

Jew #1: Well, Taylor isn’t dating anyone this week.

Jew #2: And there is a single guy on the team we have lined up to win the Superbowl this year.

Jew #3: I think we might be on to something here.

You’re welcome.

Ever since Swift started dating Kelce in 2023 and started coming to his NFL games, our cultural conversation around the sport has shifted radically. Suddenly football—especially the Chiefs—was for the girls. Women’s interest in the sport skyrocketed, and a spokesperson for the NFL told me the league grew its following among women by 21% from 2023 to 2024. Women began to watch the game, follow the players and WAGs (sports content by women creators has grown 40% year on year, according to YouTube), and buy merch (you couldn’t walk through the street this weekend in New Orleans without being enticed to buy a “Go Taylor’s Boyfriend” or “In My Chiefs Era” T-shirt).

According to Market Watch, Swift is estimated to have brought nearly $1 billion in brand value to the league since she started dating Kelce and has elevated other women in the NFL Nation in the process. As I wrote last year, interest in the wives and girlfriends of NFL players has also become a huge part of the sport (one which the league, by the way, enthusiastically embraces), and several WAGs (Chanen Johnson and Chariah Gordon among them) have become bonafide internet stars. In fact, the entire reason I traveled to the Super Bowl in the first place was to cover the WAGs and Swift for Glamour and YouTube, from the game-day fashion to the cultural moments during the game and the surrounding events (I, honestly, couldn’t have cared less about the actual game play from a journalistic standpoint).
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Taylor Swift at Super Bowl LIX, therefore, is a representation of a new NFL—one that isn’t just for men. This NFL is one that’s about the entire experiences of the league, one that anyone can enjoy whether or not they care about the sport. In this new, inclusive NFL, both the men and the women by their side are the stars. Those interested in football and those interested in fashion can enjoy the league together.

https://www.glamour.com/story/why-taylor-swift-getting-booed-at-the-super-bowl-was-even-more-chilling-than-you-think

Mathews said the players weren’t too happy when Swift songs played during warm-ups, but otherwise the night—featuring a friendship bracelet-making station and a halftime lip-sync battle—was a success. Ticket sales among women 18-to-40 jumped roughly 60%.

. . . . .

Twenty miles from Arrowhead Stadium, the Kansas City Monarchs of the American Association of Professional Baseball went further, becoming the “Kansas Swiftie Monarchs” for one game in August. They kept the giveaway process purely physical to avoid any foul play, handing out raffle tickets at the gate and stamping each recipient (with the number 13, naturally) to prevent double-dippers.

Roughly 5,000 fans showed up in total, more than double an average night. A husband, wife and their two young kids took home the grand prize.

“We definitely reached an entirely different market,” Monarchs director of fan engagement and gameday production Morgan Kolenda said. “To see all of them out here, just enjoying the game, it was fun.”

Given how well those events worked out, teams are certain to continue marketing to Swift’s core demographic more often.

. . . . .

The NFL was relatively far along that path before Swift showed up, focusing on growing its female fanbase for the last several years. Flag football offered a way to get more girls playing a version of the sport. Influencer relationships with the likes of social star Alix Earle have translated football culture for new audiences, as did collaborations with Vogue.

“This missing piece was really 35-year-old women and below—the younger demographic—which is exactly in line with Taylor Swift’s fan base,” Rice University faculty and sport finance expert Carrie Potter said. “Not only are the statistics lining up in terms of the demographic that the NFL could go after, but it’s also that the women in those situations control purchasing power.”

. . . . .

“The reality is that there’s a full marketing mix at play here as to how we’re bringing in women,” Trombetta said. “There’s a lot more at play than just having the Taylor effect.”

Of course she came with backlash, too.

Conspiracy theorists wondered if Swift and Kelce’s relationship was all staged. The merely cynical considered it might be a motivated ploy for attention.

. . . . .

But there’s also no turning back. Taylor Swift has sped up a self-reinforcing cycle: More women are watching sports, so sports are doing more to welcome those new spectators, and therefore even more women are tuning in and showing up.

“What we’re learning is … not just that these young women are there because Taylor Swift is there, or they’re buying jerseys because Taylor Swift is wearing them, they’re actually now becoming introduced to the game and there’s a stickiness to it,” Potter said. “If the NFL product is so good, and the women are tied to not just the Taylor Swift effect, but that brings them into the fold and now they stick as a fan, and they stay engaged throughout the different life cycles, then it can only add growth to the NFL and their marketing and branding and sponsorship power.”

Off-field conversations helped the NFL post its best offseason digital engagement numbers this year, Trombetta said, including a record preseason despite competition from the Olympics and the election. TV ratings have continued to climb as well.

“There are very few people on the planet—maybe not any—who have the type of influence that Taylor Swift has right now,” he said. “So yeah, it’d be kind of ridiculous for us not to lean into it and have some fun, right?”

Yes, Swift helped introduce girls to the world of sports. But more significantly, she helped introduce the world of sports to the expanding power of the female fan.

https://www.sportico.com/personalities/people/2024/taylor-swift-effect-nfl-attendance-girls-social-marketing-1234798352/

Taylor Swift may not be on the NFL payroll or have official football merchandise, but the singer is responsible for bringing a billion dollars’ worth of publicity to the sport, according to Apex Marketing.

The official number is $992,361,912.

Apex Marketing — a 10-year-old firm that provides sponsorship and brand analytics for entertainment and sports venue owners and commercial brands — calculated the billion dollar value by tracking how much Swift was mentioned in the same breath as the NFL. That includes in newspapers, radio stations, television broadcasts and social media posts.

“This is just media buzz,” says Eric Smallwood, president of Apex. “If you were a brand and you wanted to go and buy media for your product or service, you would have to spend this amount to garner this level of media exposure.”

. . . . .

“At the time, her concert tour was constantly in the news,” Smallwood says. “When she crossed into the world of the NFL and football, a non-Swiftie environment, it cross-pollinated these two entities of sports and entertainment.”

https://www.usatoday.com/story/entertainment/music/2025/02/25/taylor-swift-brings-a-billion-dollars-worth-of-publicity-to-nfl/80028099007/

Source material:

https://CynLibSoc.com/clsology/sources/6W000004.zip